Meta’s Bold Plan to Fully Automate Ads by 2026—Revolution, Reckoning, or a Little of Both?

Fran Barbero

Published on: 12/06/2025

Meta wants brands to launch entire campaigns—creative, copy, targeting, budget—in minutes using generative AI. Here’s a pragmatic, 1 500-word deep-dive into what that means for marketers, agencies, and anyone who still thinks craft beats code.